The internationalization of retail in China behind the cross-border e-commerce is emerging. Industry analysts point out that the next Carrefour-style retail giant may be an e-commerce company and may be in China. In the meantime, the e-commerce legislation aimed at resolving issues such as information security, intellectual property protection, protection of virtual property and payment has also been steadily proceeding.
The next "Carrefour" will be e-commerce?
The hottest e-commerce terms in 2014 are no longer "price war", no longer "double eleven", no longer even "cloud computing and big data," but "cross-border e-commerce." On the one hand, under the guidance of the government, cross-border e-commerce has quickly become a new growth point for expanding exports. On the other hand, the internationalization trend of retail in China behind cross-border e-commerce is gradually emerging. The next Carrefour-style retail giant may be E-commerce companies, may appear in China.
Internationalization: Jingdong last dream
"Online retailing will become more international in the next decade, which is an important growth opportunity for retailers who can grow rapidly with new, low-capital investments." OC & C Partnership, London-based management consulting firm Anita Bar Chandani recently pointed out in a statement that e-commerce businesses are becoming international leaders in the future of retail.
Barchandani's thesis coincides with an e-commerce operator far in Beijing, a low-key and energetic person called Liu Qiangdong. He recently concluded his four-month study trip to the United States and returned to Beijing's Jingdong headquarters to use his own words, "It is a very good student."
I do not know in the United States when the student's life gave him inspiration, or his mind has long been a conclusion, in short, after returning to his one of the major strategic decision is to declare the opening of the Beijing East International. "There is still my last dream in my heart, and this dream has come true, and I should go home again to hug my grandson." Liu Qiangdong was somewhat emotionally excited at the internal annual meeting of Jingdong on January 11, 2014. "This dream is internationalized "
Maybe Jingdong has never been an e-commerce company. Some people say Jingdong is more like a logistics company, because they continue to invest huge sums of money in warehousing and distribution over the years. Liu Qiangdong himself thinks Jingdong is a retail company and will become an international retailer of the same size as Carrefour. "Today, Europe, the United States, Japan, and South Korea ... All the big developed retailers such as Wal-Mart and Carrefour are emerging in large numbers in developed countries. They have allowed the circulation of commodities on a large scale and in an organized manner, with numerous intermediate links eliminated The lowest cost, highest efficiency, helps the brand owner deliver the product to the consumer. "Liu Qiangdong said at the annual meeting.
He believes that in the next 10 years, China's chaotic, substandard and brandless retail and trade businesses that can not add value to brand owners and consumers will gradually decline. Instead, China There will also be giant-sized retailers that take up 60% -70% market share of China's standardized products. "The next 10 years will be 10 years of retail gold in China as a whole, but for the past 30 years it belongs to the manufacturing industry, but in the next 10 years I believe it must belong to the retail industry." Liu Qiangdong believes that China will definitely emerge in the next 10 years Several sales revenue of several hundred billion yuan, or even trillion yuan of retail enterprises.
This retail format will obviously be completed through e-commerce, it seems at present, in the global Jingdong competitors in addition to eBay, Amazon, there are a number of traditional businesses.
Cross-border e-commerce more than one mode
A recent study shows that in terms of pure e-commerce, e-commerce pioneers eBay and Amazon, the United States, are among the top exporters of international online merchants while Zalando, a German online fashion retailer, and ASOS of the United Kingdom are closely followed; Ranking of businesses using e-commerce for international expansion, the Swedish furniture retailer IKEA topped the list, clothing retailer H & M and the United States cosmetics seller Avon followed; from the use of e-commerce to create international brands, the German sports brand Adidas ranked First place, followed by France's Louis Vuitton, Hermes and Britain Burberry.
The list was made jointly by OC & C, a management consulting firm, and Google, a U.S. search engine that predicts that by the year 2020, the United States, the United Kingdom, Germany, the Nordic region (including Norway, Finland, Denmark and Sweden), the Netherlands and France6 The total value of large-scale e-commerce network exports will grow five times to 130 billion US dollars.
In addition, at this stage the UK market possesses the largest surplus in online trading by selling large quantities of goods to foreign countries. OC & C predicts that the United Kingdom, the world's most developed e-commerce market, recorded more than $ 1 billion in net trade surpluses in 2013. Followed by the United States and Germany, the surplus reached 180 million US dollars and 35 million US dollars.
What is the total size of China's cross-border electricity supplier?
Data from the Ministry of Commerce show that in 2012, the volume of cross-border e-commerce transactions in China was about 2 trillion yuan, the growth rate of foreign trade was 6.2%, while that of cross-border e-commerce grew more than 25% year-on-year. Experts predict that the year-on-year growth of cross-border e-commerce transactions in China will reach about 30% in 2013. In 2014, with the bottoming out of the U.S. and EU economies, the foreign trade situation has improved and the development of cross-border e-commerce is expected to usher in explosive growth.
According to the cross-border e-commerce report released by PayPal, a global online payment platform, the online shopping demand for Chinese goods from the five major cross-border e-commerce target markets in the United States, Britain, Germany, Australia and Brazil reached 67.9 billion yuan in 2013; to 2018 This figure is expected to more than double in the year to surge to 144 billion yuan. This is the result of PayPal's sample survey of more than 5,000 consumers in all five locations and the analysis of PayPal's cross-border transaction data.
Cross-border e-commerce more than one mode. Bazaar-based cross-border e-commerce is currently the mainstream of cross-border e-commerce in China, while the other is a new trade model dominated by such major enterprises as "general trade + self-service e-commerce" In the form of "large-sum trade", the Group implemented import and export of products and established entity-operated companies overseas to conduct e-commerce business and local e-commerce service to local residents.
At the end of December 2013, when Wang Yang, vice premier of the State Council went to Beijing to investigate, he said that China is about to become the world's largest e-commerce market and hopes that such enterprises will actively participate in the multilateral negotiations on e-commerce in the future and strive for the right to speak in the formulation of international e-commerce rules. China's enterprises to participate in international competition to provide rules.